The Kirei Elastin Story
Our CEO, Ms. Nakazawa, first encountered elastin back when its benefits were largely unknown to the public. Upon incorporating it into her own routine, she experienced remarkable and welcome transformations in her skin, facial contours, and bustline.
This personal success led her to a profound realization: "Elastin has the potential to support everyone who seeks beauty and health. It would be a great loss for the world to remain unaware of its power." Driven by this conviction, she established the company with a mission to deliver the benefits of elastin to women everywhere.
Reflections from Our First Beautyworld Exhibition
As the natural production of elastin declines significantly around the age of 40, supplementation often becomes a long-term commitment. Because our products are intended for daily use over extended periods, we maintain an uncompromising stance on safety—strictly excluding any ingredients, even in trace amounts, that could potentially impact health.
Furthermore, we believe that for a product to be truly valued over time, it must deliver tangible results. To ensure this, we have rigorously tested countless formulations and ingredient combinations, maintaining an unwavering dedication to the highest standards of quality so that every customer can experience a visible difference.
Ultimately, our goal was to develop a product that we ourselves would feel confident using for a lifetime—one that ensures peace of mind even for expectant and nursing mothers. By unfailingly prioritizing the safest and highest quality options throughout every stage of development, we created "Kirei High-Purity Elastin."
Thanks to this unwavering dedication, from our very first year, our products were rapidly embraced by discerning salon owners who recognize true quality. This support has allowed us to steadily expand our product range. As a specialized elastin manufacturer, we remain committed to supporting women’s beauty and health—both from the inside and out—and we hope to continue sharing the benefits of our high-purity elastin with many more people.
